Review

Print Advert
What I did, how I came up with my idea, what programme I used to create the product
What advertising technique did I use
What I thought was good/bad about the advert
What would I do different next time
Do I think it would persuade the target audience to buy the product?

Radio Advert
What I did, how I came up with my idea, what programme I used to create the product
What advertising technique did I use
What I thought was good/bad about the advert
What would I do different next time
Do I think it would persuade the target audience to buy the product?

TV Advert
What I did, how I came up with my idea, what programme I used to create the product
What advertising technique did I use
What I thought was good/bad about the advert
What would I do different next time
Do I think it would persuade the target audience to buy the product?

Tv Advert

What I did, how I came up with my idea, what programme I used to create the product
What advertising technique did I use
What I thought was good/bad about the advert
What would I do different next time
Do I think it would persuade the target audience to buy the product?

To film the advert we used a basic camera and went to the closest smoking shelter which was needed to understand the advert.

We used adobe premier to edit it all together and add in sound effects and make it look professional.

We used the technique promise a benefit as it is suppose to make you healthier.

The good parts about the advert is that it all transitions well and everything is in the right place.The bad parts are the acting does not look as good as I would of hoped and the camera angles are not right in some places.

I would improve things such as body language and the voice acting over the advert.

I think I have used a good technique and made it look real enough to persuade people to buy the product.

Radio advert

What I did, how I came up with my idea, what programme I used to create the product
What advertising technique did I use
What I thought was good/bad about the advert
What would I do different next time
Do I think it would persuade the target audience to buy the product?

Review

TV Advert
we had the college ground and a camera to help make our advert

Pre-Prodcution

proposal

 Outline of production

I am going to make a print advert a TV advert and a radio advert each advert advert will be for haribo tangfastics. In the print advert I am going to take photos my self in the TV advert I a going to be working in a group.

Purpose of Production

The purpose of my production is to sell haribos I will try and do this by making the adverts I make intrigue people and make them want to buy this product

Target Audience

My target audience will be people any age as it is well known that people at any age like haribos as they are a treat for children and adults like to buy them for the house

Other Details

Cast 
The cast will be (me:Callum; Ryan; Sean; Dan) we will work together to create the 3 adverts needed

Meaning 
My aim is to make people want to buy haribo tangfastics


Locations
 most of the locations used will be outside as it will be eaiser to make the adverts when they are based outside.

print advert

To make the print advert I used different pictures put together so it looks as if that person is advertising the product (celebrity endorsement).

The difficulty of making this print advert was finding different pictures that fit into each other as some would not fit in and look odd or out of place.

I think that the advert did help to sell the product as it brought in a lot of people who like terry crews from things such as action movies like expendables and it uses celebrity endorsement to get more people to buy the product.

I think that the actual advert came out well to what it intended it to because it managed to show a celebrity holding the product which was the intention of what I wanted to create.

The advert does not show any mature content so it could be shown anywhere which is good because then it appeals to all audiences which will help to bring in more people around which will increase sales.

The advert shows that Haribos are a popular product so much that even celebrity’s buy them which makes other people want to buy them.

I think that the advert is suitable for the audience it is supposed to be presented as people who would like that the advert is presented for would not have anything to point out about that makes it mature or obscene.

I used celebrity endorsement as celebrity are a big part of life and people like to follow their lead so to see a celebrity doing something will encourage other people to do the same thing as them which can help increase sales.

I think that the technique for this advert was well pulled off well as it looks realistic and it could encourage people to buy the product increasing sales.       

Introduction

I have been commissioned be e6 global media to produce an advertising campaign for a major company. I will create a range of print media adverts, radio commercials and a television commercial with individual edits from each group member that will be put in to the advertising manager to decide on the final chosen one.

Ideas generation